As growing number of customers are shifting from offline to online markets, many retailers are looking for new ways to retain their customers’ base. One solution that has shown decent results in this battle of malls vs online stores, is the introduction of government and social care offices in malls. This way many people have strong reasons to visit local malls and hopefully buy something on the way. Apart from innovative solutions like this, most experts believe the days of malls are numbered. However, some reject this opinion believing that going to the mall is so sacred to women that malls will never dye.
Basically the battle between malls and online stores depends on customer’s views. If a customer is a person who prefers to purchase, lets say, perfumes online, than he or she probably doesn’t like mall crowds. And the best way to have stress less shopping is to go online. It only takes a couple of minutes to complete a purchase online if you have an access to a computer and internet. For example if you like to buy perfume online, you only need to visit few retailers’ websites, choose the one that suits you the most and have your credit card information ready.
One significant benefit of this ongoing battle that online retailers are gaining in their favor is the fact that growing number of customers go to malls just to browse through available products. Many customers true to online shopping, usually go to malls to see the latest fashion trends, pick out favorite jeans or shirt, and then buy it later on-line. The major reason for this kind of consumers’ behavior is saving time and money since many on-line retailers offer discounts. Moreover, some sites that customers use to buy perfume online offer certain fragrances at a lower price and numerous deals that local shops do not.
Nevertheless, depending on the product, some people still prefer the traditional way of shopping or driving to the mall. Also in some cases, people are required to be physically present at the shop when you buying a present or helping a friend to choose the right piece of clothing, shoes or perfume Australia is one of many countries where malls still enjoy respect and popularity and are considered to be places where one can spend quality free time with friends or family.
